ACC acquires influencer marketing consultancy Pixly
June 16, 2022
US agency group ACC (Acceleration Community of Companies) has acquired influencer marketing consultancy Pixly for an undisclosed amount.
Pixly was founded in 2017 by CEO Gustav Lindell and COO Race Johnson (pictured) to provide marketers with a way to reach their target audience, using insight-driven matchmaking tools and metrics historical performance to uncover relevant influencers. The company’s proprietary platform and campaign management process promise brands the marketing expertise they need to establish, design and activate influencer campaigns.
ACC’s agency portfolio includes recently acquired data-driven marketing agency, Stripe Theory. Michael Nyman, CEO of ACC, comments: “Our clients will now be able to leverage Pixly’s best-in-class influencer marketing strategy and unparalleled network of influencers to grow their social media presence and connect with young people. digital natives. Most advertisers lack many of the components needed to build a successful influencer, and we couldn’t be more excited for Pixly to join this growing and collaborative environment.”
Websites: www.accelerationcc.com and www.pixly.tv.