Completion of the investment in the Emler swimming school


Investment funds managed by Morgan Stanley Capital Partners (MSCP), the middle-market focused private equity team of Morgan Stanley Investment Management, have made an investment in Emler Swim School (Emler or the Company). MSCP is partnering with the current management team and group of investors led by Emler’s CEO, Greg Laird, and President and CFO, Jim Draudt, who will continue to lead the company.

Based in Dallas, Emler is one of the leading swim school operators in the United States. The company operates more than 38 locations in Texas, Kansas, Oregon, Nevada, Wisconsin, Virginia and Massachusetts, providing the essential and life-saving service of teaching children to swim. Using specially designed facilities, the company teaches an average of 30,000 students per week and offers a range of lessons for swimmers of all age groups, from infants to children aged five and over. Emler has become an industry-leading platform through strong organic growth and strategic acquisitions, having acquired more than 15 locations since 2017.

Greg Laird and Jim Draudt said, “We are delighted to partner with MSCP as we continue to build Emler as the premier swim school operator. We are proud to continue Jan Emler’s legacy and provide our families with the highest quality swimming and water safety lessons. This next phase of growth will allow Emler to expand access to these vital services as we continue our mission to eliminate child drownings.

David Thompson, Managing Director of MSCP, said, “We are delighted to partner with Greg, Jim and the entire Emler team during an exciting period of growth. Emler has an exceptional culture and an unwavering dedication to its mission. We are honored to support society’s ambitious efforts to eradicate child drownings by providing access to high-quality swimming lessons across the United States.

The MSCP team identified swimming schools as a priority sector in the education sector two years ago, and this investment is a continuation of MSCP’s particular emphasis on multi-disciplinary teaching. -units and consumer services. MSCP intends to support Emler as it seeks to serve more communities through the acquisition of leading swim schools across the country and to partner with them to invest in their businesses and support their employee databases.

Debevoise & Plimpton acted as legal advisors to MSCP. Foley & Lardner served as legal counsel to Emler.

About Morgan Stanley Capital Partners

Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has been investing capital across a wide range of sectors for more than three decades. Morgan Stanley Capital Partners focuses on privately traded equities and equity-linked investments primarily in North America and seeks to create value in portfolio companies primarily in a range of corporate services markets sub-sectors, consumer, healthcare, education and industrials, with a focus on driving significant organic and external growth through an operations-centric approach. For more information about Morgan Stanley Capital Partners, please visit

About Morgan Stanley Investment Management

Morgan Stanley Investment Management, together with its investment advisory affiliates, has more than 1,200 investment professionals worldwide and $1.3 trillion in assets under management or oversight as of September 30, 2022. Morgan Stanley Investment Management strives to provide exceptional long-term investment performance. , a service and a complete suite of investment management solutions to a diverse clientele, which includes governments, institutions, corporations and individuals worldwide. For more information about Morgan Stanley Investment Management, please visit

About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services company providing a broad range of investment banking, securities, wealth management and investment management services. With offices in 41 countries, the company’s employees serve customers around the world, including businesses, governments, institutions and individuals. For more information about Morgan Stanley, please visit

About Emler Swim School

The Emler Swim School was founded in 1975 on two principles, that every child should have a fun swimming lesson that would make them fall in love with water, and that every parent should be guaranteed that their child will learn to swim. Emler employs a proven and ever-evolving curriculum, high quality staff who undergo extensive training and – most importantly – a passion for raising children in a healthy, safe and fun environment. With over 20 different classes and levels, the award-winning swim school prides itself on meeting every swimmer’s needs with the same 100% ‘Emler Sure’ guarantee. For more information, please visit the company’s website

Media Relations: Alyson Barnes, 646-536-1733


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