Eastpak, which is owned by VF Corp., has announced its relaunch in North America. This comes after several years strategically focused on the European and APAC regions.
President Eastpak Nina deluge focused on growth in the Americas after initially entering the region through global e-commerce sites like ASOS and SSENSE and other high-end retail stores. Under Flood’s leadership, Eastpak is fully implemented in the United States with the launch of us.eastpak.com.
Appointed to Eastpak in 2020, Flood previously served as President of Kipling Americas and, prior to that, Vice President of Strategy and Marketing at Nautica during her 17 years at VF Corp. In early 2021, Flood also took over as the head of the JanSport brand. in addition to Eastpak. She now runs both brands globally.
âConsumers are clamoring for Eastpak in North America, which has led to the launch of our new website and the opening of new retail channels,â Flood said. âIt’s amazing to see the potential of Eastpak as new consumers discover the brand, and loyal customers can now get it much faster and easier through national retail. “
Eastpak’s goals include an increased presence in leading fashion and lifestyle retailers in the United States and Canada.
Photo Courtesy of Eastpak, Nina Flood