Global Subscription Video-on-Demand (SVOD) Services Market Analysis / Growth Opportunities Report 2022 –


DUBLIN–(BUSINESS WIRE)–The report “Growth Opportunities for Global Subscription Video-on-Demand (SVOD) Services” has been added to from offer.

This study covers the global market for SVOD services that go over the top (OTT), meaning that providers deliver them directly to customers over a public internet connection.

The booming SVOD market has immense potential for growth. In 2021, the global SVOD market generated revenues of $87.30 billion, an increase of 24.5% compared to 2020.

The growth in 2021 was mainly attributed to an increase in paid subscriptions (led by the creation of original content), the acquisition of top-tier programming and the proliferation of available platforms. The COVID-19 pandemic has catalyzed the SVOD market since 2020.

Revenues and paid licenses have grown at extraordinary rates, leading to more companies entering the market and many new offerings in the space. While the SVOD companies covered by the study may offer advertising-based video-on-demand (AVOD) or transactional video-on-demand (TVOD) services as part of their portfolio, pure AVOD or TVOD participants are excluded from the search.

Even though COVID-19 no longer has the same effect as it did initially, the SVOD market still has plenty of room to grow.

This research provides the revenue market breakdowns of 2020 vs. 2021 by region including North America; Europe, Middle East and Africa (EMEA); Asia-Pacific (APAC); and Latin America. The study period is 2019-2028.

Three main factors will drive the growth of the market, in terms of revenue and paid licenses:

  • Younger generations prefer VOD services over pay TV because they are cheaper and offer the ability to watch content anytime, anywhere.

  • More people will have access to even faster Internet connections and smart devices in the coming years, which will drive the total addressable market for SVOD services.

  • The penetration of SVOD services in regions such as Latin America or Africa remains limited but will continue to grow.

Main topics covered:

1. Strategic imperatives

  • Why is it increasingly difficult to grow taller?

  • The strategic imperative

  • The impact of the top 3 strategic imperatives on the global subscription video-on-demand (SVOD) industry

  • Growth opportunities fuel the growth pipeline engine

2. Analysis of growth opportunities

  • Scope of analysis

  • The SVOD market as part of the VOD ecosystem

  • SVOD in the OTT market

  • Key competitors

  • Growth indicators

  • Growth engines

  • Growth constraints

  • Forecast assumptions

  • Revenue and Installed License Forecasts

  • Forecast of net new licenses

  • Revenue percentage by region

  • Analysis of revenue forecasts and installed licenses

  • Revenue analysis by region

  • Price trend analysis

  • Competitive environment

  • Revenue sharing

  • Sharing paid licenses installed

  • Analysis of revenue sharing and paid licenses installed

3. Universe of growth opportunities

  • Growth Opportunity 1: Embrace Interactive Experiences

  • Growth Opportunity 2: Combine SVOD and AVOD to enable expansion among price-sensitive customers

  • Growth Opportunity 3: Integrate technological advancements to prevent streaming piracy

  • Growth Opportunity 4: Consolidate multiple SVOD services to avoid a zero-sum game in the streaming war

  • Growth Opportunity 5: Diversify service offerings to add value for the customer

  • Growth Opportunity 6: Produce local content to drive demand

  • Growth Opportunity 7: Adopt open caching technology to improve streaming quality

  • Growth Opportunity 8: Use loyalty programs to reduce subscriber churn

  • Growth Opportunity 9: Driving Growth in the Smart TV and Streaming Stick Markets

  • Growth Opportunity 10: Seek Strategic Partnerships with Telcos

4. Appendix: Additional Information

  • Providers included in “Other” in the Share of SVOD revenue and paid licenses installed section

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