Marketplacer Connects Retailers to Marketplace with Omnivore Offering


E-commerce platform Marketplacer has signed an agreement with digital enablement solution provider Omnivore to eliminate complexity and expense for brand owners looking to join a marketplace.

Omnivore auto maps a seller’s product to the best market category so their products can end up on the right shelves.

As a result, marketplaces built by Marketplacer will now have out-of-the-box data integration through Omnivore, making it easier for owners to onboard more brands.

The partnership will expose more marketplace owners and brand owners to the Omnivore solution.

“We are excited to work with Omnivore as this partnership will now allow marketplace owners to accelerate their market momentum by making it easier for brands to join their marketplace,” said Marketplacer’s Alliance Director. John Mullins.

“Ultimately, Omnivore provides a simple solution for integrating data flows between a Marketplacer marketplace and brand owners’ e-commerce site. We are really excited about the positive impact this partnership will have on the overall market ecosystem in the future.

By linking a retailer’s website and third-party affiliate sites, Omnivore allows organizations to customize their products for the market they are selling.

Omnivore empowers brand owners to attract more brands, upload their products, manage orders and eliminate overselling.

“Omnivore was created when retailers realized that integrating with marketplaces was a complex and expensive process. Since then, our team has focused solely on making it easier for retailers and brand owners to access millions of new This partnership with Marketplacer is ideal because unlike them, we are not creating large marketplaces, we are facilitating access to large marketplaces, and we are looking forward to gaining additional customers from brands joining Marketplacer marketplaces”, says the founder and director of Omnivore. Ivan Logan.

“With aspirations to go beyond our core offering in the e-commerce space, Marketplacer and Omnivore were identified as partners with a comprehensive technology platform that would provide the ideal foundation to build The Barbeques online marketplace. Galore, which offers customers everything they need to make the most of Australia’s outdoor lifestyle,” says Barbeques Galore CEO Angus McDonald.

“As a result, we have been able to expand our leadership in the Barbecue and Lifestyle categories and in the broader e-commerce market. Thanks to Marketplacer and Omnivore, we now have a truly complete offer, going well beyond our core range to provide a complete solution to our customers.


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