Nobia acquires Superfront, a European online kitchen and storage brand with a strong focus on design and circularity


Nobia has signed an agreement for the acquisition of Superfront, a Sweden-direct-to-consumer sales company that designs and sells kitchens and storage such as fronts, handles and legs. Superfront has built significant brand awareness since its introduction in 2013, primarily through digital marketing and social media, with a strong emphasis on design and sustainability. Net sales in 2021 amounted to approximately 65 m SEK with a double-digit operating margin. Products are sold almost entirely online through Europe.

“By acquiring Superfront, we are strengthening our digital marketing and online sales capabilities through Europe and gain further access to the attractive circular design market within the kitchen and storage market. Renowned for its design with a strong emphasis on sustainability and contributing to strong financial results, Superfront will be a good addition to Nobia’s strong brand portfolio, ”said Jon Sintorn, President and CEO of Nobia.

“Superfront has been a success since we founded the company eight years ago and we are very happy with what we have achieved so far. As we move into the next phase of Superfront’s development, we are very excited to join Nobia, who can provide the scale and expertise we need to further develop the business through Europe, says Monica and Mick Born, founders of Superfront.

Superfront will be consolidated in the central Europe region from mid-January 2022.

For more information

Kristoffer Ljungfelt, Chief Financial Officer
+46 8 440 16 00
[email protected]

Tobias Norrby, Head of Investor Relations
+46 8 440 16 07
[email protected]–a-european-online-kitchen-and-storage-brand-with-strong-focus-on-design-a,c3483843,c2998717,c2998718,c2998719

(c) Decision 2022. All rights reserved., source Press Releases – English


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