Olo Inc., an on-demand commerce platform, to acquire Wisely Inc., a customer intelligence and engagement platform that enables restaurant brands to personalize the customer experience
With the $ 187 million acquisition, Olo will expand its platform to include Wisely’s suite of customer intelligence products, giving a restaurant brand the power to organize an optimal technology stack from a portfolio Expanded solutions in conjunction with solutions from Olo’s open ecosystem from more than 100 technology partners, according to a press release.
The transaction is expected to be finalized in the fourth quarter of 2021.
“As we envision the future of all digital for restaurants, the tools that help brands leverage customer data and turn it into actionable insights will be essential to better serve customers and run the restaurant business.” as a whole, ”Noah Glass, founder and CEO of Olo, said in the statement. “Since our partnership with Wisely, we’ve seen clear synergies between the two platforms and a close cultural alignment to put restaurants first. We both succeed when our restaurant brands are successful, and there are clear opportunities to deliver smart products to serve them better. Wisely’s customer engagement platform, operational intelligence, and data capabilities complement Olo’s on-demand commerce platform and together will create a broad range of differentiated product offerings that will accelerate digital transformation of our catering brands. “
With a growing list of corporate clients and emerging businesses, Wisely’s software solutions include: all-in-one customer relationship management (CRM) with marketing automation, including email and SMS; Host, a table, waiting list and reservation management solution; a customer sentiment tracker with aggregated and annotated customer reviews and comments; and the customer data platform designed specifically for restaurants.
“With our platform, restaurant brands are better able to personalize the customer experience – in the dining room, online and through digital means – to ultimately improve customer lifetime value. By partnering with Olo, catering brands will have the opportunity to unify their transactions. and their customers in a single, easy-to-use system, ”said Mike Vichich, CEO and co-founder of Wisely, in the release.