Online travel market expected to reach USD 1,263.0 billion


Online travel market

Online travel market

The Online Travel Market size was valued at USD 540.2 Billion in 2021 and is projected to reach USD 1,263.0 Billion by 2029, growing at a high CAGR of 11.2%.

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Factors driving the growth of the online travel market include expanding tourism industry globally, growing internet penetration, growing use of social media applications for travel booking and the increase in online payments. According to the report published by Statista, the travel and tourism industry in India is expected to reach $14.92 billion by the end of 2022 and the market volume is expected to reach $29.01 billion by 2026, with a CAGR of 18.08% over the forecast period (2022-2026), which will increase the size of the online travel market in the coming years. In addition, the attractive services offered by online travel agencies, such as transport facilities, easy cancellation and deep discounts on hotel room reservations and the entry of new players into the market, are some of the additional factors that supplement the growth of the market. In addition, growing investments by major players in research and development, increasing disposable incomes, technological advancements in mobile travel applications, rapid urbanization and improving living standards are further propelling the share of online travel market.

However, the growth of the online travel market is hampered due to supply chain disruption and rising recession concerns across the globe.

Major players operating in the market are CheapOair.Com, Thomas Cook Group plc, trivago, Booking Holdings Inc., Expedia Group, Group Limited, MakeMyTrip Pvt. Ltd., TripAdvisor LLC, Hurb and Hostelworld Group, among others.

On the basis of booking, the online travel agency (OTA) segment is expected to grow at a remarkable CAGR during the forecast period

Online travel agencies charge no consultancy fees to customers, offer the option of installment payment, and save time and money, are some of the factors responsible for the growth of the segment.

Based on age group, the 22-31 segment is expected to grow at a robust CAGR over the forecast period

Growing appeal of travel between 22 and 31, rising internet penetration and rise in smartphones are propelling the growth of the segment.

Based on region, Asia-Pacific region is expected to capture the largest market share during the forecast period

According to the online travel market report, increasing number of domestic companies offering attractive travel options, increasing smartphone penetration, high population growth rates, improving living standards , rapid urbanization and growing per capita income, are some of the important factors increasing the growth of the segment.

Key developments

In 2019, TripAdvisor LLC Expedia Group entered into a partnership with Group, to help outbound Chinese travelers plan more trips.
In 2018, Expedia Group entered into a strategic partnership with Chase Card Services to provide more choice to its customers.

Market segmentation

Segmentation by booking mode

Direct travel providers
Online Travel Agencies (OTA)

Segmentation by platform types


Segmentation by type of services

Travel accommodation
Vacation Packages

Segmentation by age group


Segmentation by region

Asia Pacific
Rest of APAC

North America
the United States of America

The rest of Europe

South Africa
Saudi Arabia
United Arab Emirates

About GMI Research

GMI Research is a market research and advisory firm that provides insights and market intelligence across 12 major industries, helping our clients make effective investment and business decisions.

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