Shopstream direct-shopping marketplace launches in Hong Kong and plans SG expansion by November

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Shopstream, a B2C-focused “live social shopping” marketplace application, is launched in Hong Kong as part of its global rollout. With an organized portfolio of lifestyle brands targeting consumers who want a ‘different brand engagement experience’, the app claims to deliver a ‘Netflix-like’ experience for brands to build their community through authentic live interactions. The next Shopstream launch milestone will be Singapore by November 11 with the introduction of the Shopstream / livelife campaign and planned expansion to the rest of Asia, the Middle East, Europe and the Americas in 2022.

Shopstream focuses on professional presenters and launches with a diverse portfolio of brands, from boutique brands such as Bandit Coffee to well-known dining destinations such as Sushi Kuu, 208 brands of Jia Group and Fama Group, Maximal Concept’s Limewood and Sip Song as well as New York-based art gallery Macey & Sons, healthcare brand Balance Health, lifestyle furniture brand Commune, and Comedy Club Backstage Comedy are among the participating brands as the market is launched with a “100 Stories” campaign.

Hong Kong fans will also be able to watch exclusive live broadcasts, including the innovative Argo bar at the Four Season Hotel, recently named by Timeout as one of the world’s coolest bar and wellness brands, Found, lively. By Time Out Hong Kong Editor-in-Chief Tatum Ancheta.

Shopstream’s vision is to empower brands and consumers around the world to have the best live shopping experience on social media to create rich and deep engagement. The company does this by providing merchants with interactive live video technology and a suite of e-commerce software services in a fully integrated platform.

“The world of online shopping is late for a transformation of a simple online catalog. Each brand is exploring new ways to reach consumers. Companies often put on these live shows on an experimental basis, ”said Joe Cheung, CTO of Shopstream.

Cheung added that a problem for consumers is having to switch from individual apps to web touchpoints to enjoy these shows, and as such, Shopstream brings them together on interactive video technology, much like watching TV shows. entertainment stream on Netflix. Shopstream claims to merge retail, entertainment and live events into a seamless experience that aims to bring businesses and consumers together. Professional marketers are able to formulate innovative new omnichannel integrated marketing strategies to reach users in more creative ways.

Shopstream’s Vice President of Partnership Jane Dee added, “We are focused on reinventing the e-commerce experience by focusing on adding value and helping brands, businesses and people deliver. great stories and branding ideas through live streaming. “

One of Shopstream’s key pillars is using live streaming to help inspire better business strategies to showcase solutions that bring positive climate change and help NGOs raise awareness of their causes. The company will offer a free live streaming subscription to NGOs who want to use the platform to raise their profile.

The Shopstream360 app can be downloaded from the Apple Store and Google Play from the Hong Kong App Store starting September 23, alongside the launch of the 100 Stories campaign. The next Shopstream launch milestone will be Singapore by November 11 with the introduction of the Shopstream / livelife campaign and planned expansion to the rest of Asia, the Middle East, Europe and the Americas in 2022.


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