Success with Internet Marketing and Vendor Programs


(PRESS RELEASE) NEW YORK — The October Plumb Club Monthly Podcasts have been added to the Learning Library. This month, the focus is on two important tools retailers can use to build awareness, drive traffic, simplify the presentation of value, and reduce barriers to purchase. Retailers will understand the importance of these tools and learn tips for maximizing results and driving sales.

Top 5 Ways to Get More ROI From Your Internet Marketing: Today, Internet marketing is a crucial part of the marketing mix. Unlike many historical marketing methods, internet marketing allows a retailer to track initiative performance. In this podcast, Suereea Mathews discusses several elements of internet marketing that can help a retailer get more ROI from their initiatives and ensure success. Suereea Mathews is co-CEO of Luxury Brand Marketing and has specialized in the jewelry industry for over 18 years. She has beta tested technologies, apps, communities and other online tools for Facebook, Google, LinkedIn, Pinterest, Twitter and Instagram.

Programmed for Success – Making Supplier Programs Work for You: Efficiency and effectiveness at the sales counter is a “must” for retailers. By simplifying the visual presentation of product and value, a retailer can not only help a consumer understand the different options available to them in a category, but can also guide and speed up the consumer decision-making process. . In this presentation, on behalf of Plumb Club member Shefi, Kate Peterson of Performance Concepts illustrates how supplier programs eliminate the need for consumers to look further, help them “self-qualify” on quality and budget options and help the seller close a sale. Shefi was established in 1975 and is a major source for programs such as: anniversary bands, clusters, stackers, diamond hoops, diamond bracelets and bangles, as well as a variety of new bridal collections.

Plumb Club Podcasts, which are added monthly, provide strategies, insights, and immediate actionable steps from industry leaders that help retailers in a variety of business areas. The most recent podcasts, as well as previous ones, can be found in the “Listen” area of ​​the Jewelers Resource Center here or on the Plumb Club website under “Resources”.


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